Chi sono
Sono una consulente CX e designer curiosa con esperienza rilevante nel design digitale, nella strategia di marca e nell'innovazione aziendale. Il mio lavoro incentrato sul cliente ha aiutato persone e organizzazioni a esplorare nuovi modi per creare valore e riaccendere la crescita.
La mia esperienza comprende lo sviluppo e il lancio di progetti di design end-to-end, così come il coinvolgimento in diverse fasi del processo di problem-solving. Con un ruolo pratico e diretto, il mio lavoro è tangibile, co-creativo e multifunzionale.
Cileno-tedesca di origine, a London per scelta. In oltre quindici anni, ho collaborato con team e clienti in Cile e nel Regno Unito — lavorando in modo indipendente e con agenzie come Interbrand, Oliver, Grey e Daw. Parlo inglese, spagnolo, tedesco e italiano. Attualmente sono Senior UX Designer presso Konrad Group a London, embedded nel team di prodotto di un importante retailer britannico, dove lavoro sulla UX dei servizi finanziari.
Esperienza
Senior UX Designer
Konrad Group · London, United Kingdom
Leading end-to-end design across simultaneous client engagements — from discovery and user research through to production-ready Figma assets and engineering handoff. Most recently embedded within a leading UK retailer's product team for 9 months, working directly on financial services UX for their money and home insurance digital journeys.
- Established scalable component libraries and reusable interaction frameworks
- Embedded within a leading UK retailer's internal product design team
- Designed for trust-critical financial services: accessibility, compliance, emotional clarity
- Mentored mid-weight designers with structured critique and coaching
Senior Customer Experience Consultant
Interbrand · London, United Kingdom
Built out Interbrand's global CX practice — developing measurement frameworks, capability toolkits, and repeatable methodologies deployed across the international network. Defined data-driven CX strategies and presented directly to C-suite stakeholders.
- LEGO Discovery Centre CX design guardrails
- Samsung UK market CX opportunity mapping
- LSEG CX guidelines
CX Consultant & Design Strategist
Freelance · Santiago, Chile & London, UK
Designed and delivered end-to-end digital experiences for financial services, FMCG, and B2B clients. Facilitated co-creative workshops with C-suite stakeholders to define strategy and build internal design capability.
- Barclays corporate digital campaign
- BMW B2B loyalty platform
- J&J HR intranet redesign
- AI startup brand strategy (Y Combinator winner)
- Chiletur/Copec omnichannel tourism platform
Associate Lecturer & Course Leader
Universidad Diego Portales · Santiago, Chile
Taught core courses in experience design and branding at undergraduate level. Managed external partnerships between the university, industry organisations, and students.
Senior Art Director
Daw · Santiago, Chile
Led brand identity and in-store experience design for retail clients including Walmart and Shell. Managed a small design team and pitched directly to clients.
Formazione
2013 – 2015
Master’s in Innovation & Entrepreneurship
Pontificia Universidad Católica de Chile
in alliance with Stanford University, CA
2003 – 2007
BA Graphic Design, minor in Management & Marketing
Universidad Diego Portales
2006
Erasmus Exchange – Communication Design
Fachhochschule München
Competenze e strumenti
Strategy
- CX Strategy
- Product Strategy
- Design Thinking
- Service Design
- Workshop Facilitation
- Design Leadership
Design
- UX Design
- Information Architecture
- Wireframing & Prototyping
- High-Fidelity Design
- Design Systems
- Native Mobile Design
- Web Design
- Branding
Research
- User Research
- Usability Testing
- User Journeys
- Persona Development
- Competitive Analysis
- Data-Driven UX
Tools
- Figma
- Adobe Creative Suite
- Miro
- Maze
- Notion
- Jira