About Me
I'm a curious CX consultant and designer with relevant experience in digital design, brand strategy, and business innovation. My customer-centric work has helped people and organisations explore new ways to deliver value and reignite growth.
My experience encompasses developing and launching end-to-end design projects as well as getting involved at different stages of the problem-solving process. Playing a hands-on role, my work is tangible, co-creative, and cross-functional.
Chilean-German by heritage, London-based by choice. Over fifteen years, I've collaborated with teams and partnered with clients across Chile and the United Kingdom — working independently and with agencies such as Interbrand, Oliver, Grey, and Daw. I speak English, Spanish, German, and some Italian. Today, I'm a Senior UX Designer at Konrad Group in London, currently embedded within a leading UK retailer's product team working on financial services UX.
Experience
Senior UX Designer
Konrad Group · London, United Kingdom
Leading end-to-end design across simultaneous client engagements — from discovery and user research through to production-ready Figma assets and engineering handoff. Most recently embedded within a leading UK retailer's product team for 9 months, working directly on financial services UX for their money and home insurance digital journeys.
- Established scalable component libraries and reusable interaction frameworks
- Embedded within a leading UK retailer's internal product design team
- Designed for trust-critical financial services: accessibility, compliance, emotional clarity
- Mentored mid-weight designers with structured critique and coaching
Senior Customer Experience Consultant
Interbrand · London, United Kingdom
Built out Interbrand's global CX practice — developing measurement frameworks, capability toolkits, and repeatable methodologies deployed across the international network. Defined data-driven CX strategies and presented directly to C-suite stakeholders.
- LEGO Discovery Centre CX design guardrails
- Samsung UK market CX opportunity mapping
- LSEG CX guidelines
CX Consultant & Design Strategist
Freelance · Santiago, Chile & London, UK
Designed and delivered end-to-end digital experiences for financial services, FMCG, and B2B clients. Facilitated co-creative workshops with C-suite stakeholders to define strategy and build internal design capability.
- Barclays corporate digital campaign
- BMW B2B loyalty platform
- J&J HR intranet redesign
- AI startup brand strategy (Y Combinator winner)
- Chiletur/Copec omnichannel tourism platform
Associate Lecturer & Course Leader
Universidad Diego Portales · Santiago, Chile
Taught core courses in experience design and branding at undergraduate level. Managed external partnerships between the university, industry organisations, and students.
Senior Art Director
Daw · Santiago, Chile
Led brand identity and in-store experience design for retail clients including Walmart and Shell. Managed a small design team and pitched directly to clients.
Education
2013 – 2015
Master’s in Innovation & Entrepreneurship
Pontificia Universidad Católica de Chile
in alliance with Stanford University, CA
2003 – 2007
BA Graphic Design, minor in Management & Marketing
Universidad Diego Portales
2006
Erasmus Exchange – Communication Design
Fachhochschule München
Skills & Tools
Strategy
- CX Strategy
- Product Strategy
- Design Thinking
- Service Design
- Workshop Facilitation
- Design Leadership
Design
- UX Design
- Information Architecture
- Wireframing & Prototyping
- High-Fidelity Design
- Design Systems
- Native Mobile Design
- Web Design
- Branding
Research
- User Research
- Usability Testing
- User Journeys
- Persona Development
- Competitive Analysis
- Data-Driven UX
Tools
- Figma
- Adobe Creative Suite
- Miro
- Maze
- Notion
- Jira