Product Design · Financial Services
Shaping End-to-End Financial Services Journeys for a Leading UK Retailer
Leading UK Retailer via Konrad Group · 2025
Money & Home Insurance Digital Product Design
Senior UX Designer & CX Strategist
Carolina
Jofre Pfeil
I design experiences that bridge business strategy and human insight. 15+ years shaping end-to-end digital products for global brands — from CX strategy through high-fidelity UI to production delivery.
Selected Work
Trusted by global brands
LEGO
Samsung
Johnson & Johnson
Barclays
LSEG
Copec
BMW
What I Do
From research to strategy to production-ready design — I work across the full experience lifecycle.
UX Strategy
CX Design
Service Design
Design Systems
User Research
Workshop Facilitation
Brand Experience
Product Design
About
A curious CX consultant and designer with 15+ years across agencies, startups, and enterprise — in Chile, Germany, and the UK.
My customer-centric work has helped people and organisations explore new ways to deliver value and reignite growth. I believe the best design decisions come from understanding both the human need and the business constraint — then finding the creative tension between them.